Challenge
Due to the pandemic, Hyundai faced a huge drop in showroom foot traffic and therefore also in car sales. Bahrain had several lockdowns and restrictions of physical activities, which is why customers couldn’t enter the showroom. They needed to find a creative, seamless solution, as test drives and sales figures were highly affected by the situation. Hyundai couldn’t communicate their offers and promotions through their traditional communication channels, as customers behavior has changed: shopping online is the new normal. Hyundai needed to adapt their business strategy to fulfil the needs of their customers.
Solution
Hyundai Bahrain implemented Whisbi Sell (Lite) and Whisbi Engage to provide their customers with direct communication through a safe and convenient way. They started live streaming and answered any questions customers might have in real-time. Also, they were able to demonstrate the newest features, multiple car options and share their showroom via Whisbi’s solution. This way, they’ve managed to generate more leads through the website to overcome the shortage in showroom traffic. A win-win situation!
The best thing about Whisbi’s latest solution, Whisbi Sell Lite, is that it’s super flexible, mobile, and efficient. Sales agents can now call customers using their own mobile line, directly from the Whisbi app. It enables online customers to have real-time conversations with sales agents every time they visit the website. The app focuses on mobility and stability so that agents can drive sales conversations while working from anywhere, like Hyundai’s car dealership.
Presenters were able to attend more live calls and requests, when Hyundai introduced Whisbi Sell Lite. They’ve also improved the customer experience by dedicating one sales agent to the Whisbi platform – while offering the full Whisbi experience. Last but not least, the car brand wanted to attract customers from all over the kingdom of Bahrain, so they could increase the footprint of Hyundai within the country. They’ve definitely transformed their website into a lead generation tool for their dealership!
Results
We analysed Hyundai results and it is evident that the brand has achieved great results:
- 24 hours to respond to customer’s inquiries using Whisbi’s solution (instead of 1 week with previous channels)
- 60% test drive conversion rates from showroom visits coming in through Whisbi (before this rate was only 28%)
- 57% closing ratio (deals won) coming from Whisbi (normal rate was between 18% to 20%)
- 80% of attended call rate after using Whisbi Sell Lite (previously it was only 30%)
