Start broadcasting with these simple, but essential tips

Broadcasting is extremely helpful to make sure your brand is engaging with your customers in real-time. This trend plays three essential roles: provides entertainment, helps customers better understand your products, and activates sales. Live-stream generated sales are expected to double in 2021. Reach customers where they already are by broadcasting from your website!

Live streaming in e-commerce first emerged in 2014 when the Chinese fashion e-commerce platform Mogujie began to experiment with it, with Alibaba’s Taobao – the world’s biggest eCommerce website – following soon after that.

A must-have engaging experience

Due to the current situation with COVID-19, live streaming has become the only viable alternative for some brands – which makes it essential for retailers to start with this engaging experience. ‘’When COVID hit, video in all forms became less of a ‘nice to have’ and is now a ‘must-have‘ as businesses and individuals from all types of industries need to connect with their audiences and customers in order to survive.’’

For brands in a digital world, there are no limits to the many ways that an event – and all the great content connected to it – can continue to engage audiences and generate sales, well beyond a physical event or store. That’s why the numbers of live streaming are impressive: 

• 80% of consumers prefer to watch live videos from a brand than read a blog
• 63% of people aged from 18 to 34 watch live streaming content regularly
• 47% of live streaming video viewers worldwide are watching more live videos compared to a year ago.

What do digital customers want to see?

The most important thing is to highlight where you are knowledgeable and passionate about. The viewers want to see authentic content, which means no prerecorded or produced videos. They should feel engaged with your brand so you need to give them a human experience. Mistakes can be made, not everything has to go by the book. These things will also provide your customers with entertainment, which is very important for them to keep watching. Customers need to be able to self-select the way they want to learn about your products and engage with your brand and channel. Show them the ‘right’ content (relevance) at the ‘right’ time (now).

5 basic rules to start broadcasting

In today’s world, customer experience is as important as any other part of your business (if not the most important). Innovative businesses understand that accelerating sales means finding ways how they can better serve their customers. In the end, this approach turned out to be more effective and is bringing in more sales with a higher conversion rate. Take a look at these simple steps to get started with live streaming. Download our infographic for free below:

Marloes van Vliet

Product Marketing Manager