How to start with Virtual Selling in Consumer Electronics: create online visibility & increase sales

One of the biggest industries that showcase technological advancements very clearly is Consumer Electronics. Over the last few years, the pace of technological upgrades have been exponentially increasing along with the number of manufacturers. Companies who can get ahead of the curve will benefit from the endless customer demand. This particular demand is estimated to cross $1.5 trillion by 2027. Consumer Electronics seems to ensure lasting success and Virtual Selling can make this market grow even further. Let’s dive in!

How Virtual Selling helps the Consumer Electronics industry

No one knows your products as well as you. Take back control over your brand and sell directly to consumers, bypassing the traditional model with a retailer in the middle. Let your website become your shop, connect your product experts to your online visitors for personalized advice and collect customer data for tailored future shopping experiences. Virtual selling allows you to engage with your prospects on a different level and the magic word here is video.

Virtual selling helps you to reach and meet more people all around the world. There are no restrictions or geographical location limitations anymore – so it makes you able to easily expand your business. Customers appreciate how virtual selling can yield three benefits: faster, more frequent communication with customers; cost-effective interactions – and the ability to interact with a wider audience. Specifically for the Consumer Electronics industry, this selling method is highly effective. Why should you choose one fridge over another? Customers need brand experts to tell them what the exact differences are and how it suits their environment best.

How to create online visibility and increase your sales dramatically

To create visibility online, (potential) customers need to be able to find you. You need to do as much as you can to get their attention through different channels. Start writing blogs and show your company on social media. But if you’re past that point already, you probably want to engage with your audience, directly from your website. The way to do that is with Virtual Selling. 

For some buyers, it can be a bit intimidating to buy products online without seeing it in person – especially if it’s about high ticket products. It’s your job to make them feel at ease. This is how you do it: make them understand the virtual sales process so they’re assured when they’re making a big purchase. Secondly, it’s important to educate your buyers. This way, you show your expertise and you can build trust which you would also do in person. People will feel more at ease when they’re talking to an actual human in real-time, which makes it easier for them to complete the purchase. This will ramp up your sales dramatically. Find more tips and tricks on how to get started with Virtual Selling here.

How to grab the attention of your customers & which solutions to use

In the previous paragraph we talked about how to increase your sales. Grabbing the attention of your customers goes hand in hand with that factor. As we said, the magic word is video. So how do you integrate video into your website? We’ve got you covered. With Whisbi Engage, you can create top of the funnel engagement with live video broadcasting. Increase your customer engagement and deliver a more delightful customer experience on your website. This is what’s included:

• Video Broadcast by Whisbi: One-to-Many live video: Send your brand message to an unlimited number of viewers online through live video broadcast, using just a tablet.

• Live chat: Your web visitors are invited to interact in real time by asking questions through the chat function.

• Live Video Shopping: Engage with your customers in real-time and increase your sales through interactive shoppable live streams. Unlike other live stream platforms, our solution allows your website visitors to add items to their basket without needing to leave the live stream!

• SMS Campaign Manager: Replaces your traditional SMS marketing campaign with an engaging invitation to join your next live broadcast about your latest product or service. Bulk notify your customer database to reactivate leads ahead of and during a broadcast. It is the X-Factor for digital transformation engagement!

• Reporting: Track the entire customer journey from click-through to interaction and closed sale. Gain a better understanding of your customer’s behavior and collect key insights through world-class analytics and reporting.

With our unique solution you’re able to reach customers any way you can. For example through our video activation button, where you drastically increase your click-through rates and attract more people to join your live broadcast. Make your visitors aware of live streaming events on your site and capture their attention with a live preview of the stream.

What’s more, unlike other live stream platforms, Whisbi’s solution allows your website visitors to add items to their basket without needing them to leave the live stream. Launch broadcasts within hours and the only thing you need to take care of is the content and the presenters. We can host your broadcasts on a Whisbi subdomain – easily configurable URL, displayed on the SMS messages used in the SMS Campaign to notify your database about your online event. Connect Whisbi with tools like Salesforce, Google Analytics and more to sync data and automate workflows. This tool will help you to captivate your audience and increase engagement & sales at the same time!

How to create more online brand awareness 

Creating more brand awareness is something that most companies aim for. If we’re talking digital, it’s not only about brand recognition – but more about recalling the brand’s name. Consumers need to actually remember your brand to search for it. But how can you realize it without a hassle? Start by improving your customer experience. With Whisbi, you can enhance your online customer experience and improve your operational efficiency – which will ultimately boost your online brand awareness. Enable your salespeople in physical stores to help your customers online.

Did you know that real-time support during the online buying journey not only delivers a higher conversion rate and an increase in sales, but also improves your operational efficiency? Improve this factor and enable your retail agents that are not currently servicing clients in stores to answer online client requests. Our data shows that retail sales reps convert at higher rates than call centre agents, because of the improved customer experience that conversational tools, such as video, live product demo and web-sharing bring. Connect your ready-to-buy web visitors with your sales experts located in any of your physical stores and see your conversion rates and revenue sky-rocket!

Marloes van Vliet

Product Marketing Manager