These numbers don’t lie

Live Video Shopping, Live Commerce, Live Broadcasting, Live streaming, Live video – anything in this category is growing sky high at the moment. Video is booming, in every aspect. Whether you implement it in ads, email campaigns, or solutions – video is on the rise. To give you some examples of how big the actual growth, reach, and value is, we’re backing it up with some numbers.

‘The live streaming industry is expected to be valued at 184.27 billion USD by 2027.’ (Tech Jury, 2020)

‘Professionals anticipate that 82% of internet use will be for streaming video by 2022.’ (Cisco, 2021)

‘By 2022, almost 25% of United States Households will cancel their cable subscriptions.’ (Adweek, 2019)

‘In 2020, 232 million people watched streaming or downloaded video across all devices in the U.S.’ (Statista, 2019)

‘53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily.’ (Haivision, 2019)

‘Two-thirds of marketers that target consumers use live streaming for marketing.’ (Content Marketing Institute, 2020) 

‘Nearly 3/4 of millennials report that videos are helpful when they are comparing products while online shopping.’ (TechJury, 2020)

‘82% of viewers say they prefer seeing a live stream rather than a brand’s social posts.’ (Tech Jury, 2020)

‘The video streaming market is predicted to be worth $124.6 billion by 2025.’ (Techjury, 2020)

‘Companies that use video features grow revenue 49% faster than non-video users.’ (Wordstream, 2020)

‘Subscription-based video-on-demand revenue is predicted to grow by 10.7% each year to yield a market volume of $85,735 million by 2025.’ (Statista)

‘About 1 in 5 people discover new products and brands through social media live streams.’ (GWI Social Media Trends Report 2020)

‘Between January and August 2020, the number of live-streamed events hosted increased by 1468%’ (Uscreen, 2020)

‘Live stream watch time has increased by 250%.’ (Think with Google, 2020)