How to increase the share of digital sales as a part of total sales

To be able to increase your digital sales, you have to make sure people can find you. They would want to visit your website because of your products or of an outstanding customer experience. And they are definitely out there: an impressive number of 120 million online customers, with a CAGR of 28%, online shoppers are expected to reach over 200 million by 2025. Aside from being present where your prospects are, it is important to focus on digital-first as it prioritizes targeted marketing in a way that traditional marketing does not.

If you focus well enough on your digital D2C channels, including a solid digital marketing strategy, it’s most likely you will increase your total amount of sales. So, where to start?

Speed, transparency & expertise

According to this study of McKinsey, you want to focus on three core areas: speed, transparency and expertise. The majority of B2B customers want both human and digital interactions on their buying journey. When customers are researching a new product or a service, for example, two-thirds of those who lean more towards digital still want human interaction. As customers move into the evaluation and active-consideration stages, digital tools that provide information, such as a comparison tool or online configurator, come into their own, especially when combined with a highly skilled sales force. 

77% of consumers say that if there was an option for online real-time assistance during their buying journey, they would be more likely to complete it – as noted in our Retail Research Paper. Their specific preference at any given time is primarily correlated with the stage of the buying journey. 

Connect hot online leads with your sales experts

When customers enter your website, it must be super clear to them what you’re offering and how they can get it. You must show you’re the expert they’ve been looking for in your industry and how long it will take for them to get your product or service. If they have questions about certain topics, they must be able to receive an instant response. This is where Whisbi can help out. Our One-to-One sales solution for assisted sales connects hot online leads with your sales experts in real-time. This way, you can digitize your sales journey, while bringing the in-store experience online. You can use conversations to qualify web visitors and connect them to your experts in stores, call centers or showrooms. Enable your online customers to have real-time conversations with your sales team every time they visit your website. 

This is what makes our Sell solution unique and will ramp up your digital sales from your e-Commerce website significantly:

• Smart lead routing and lead qualification: automate lead routing based on your business rules, qualify leads 24/7 and connect leads to your sales team with artificial intelligence technology.
• Connect leads with sales experts in real-time: use our convertor to capture intent in the moment and speed up sales cycles instead of relying on old-fashioned forms.
• Conversational tools & features for closers: real-time video, file transfer, web sharing, live messaging and bookmarks for agents
• Enterprise-level integrations: Connect Whisbi with tools like Salesforce, Google analytics and more to sync data and automate workflows.

Take your customer experience to the next level and make the most of your digital experience, this will ultimately increase your total sales share.