How to drive sales conversion on e-Commerce websites

Convert, convert and then convert a little more. That’s the ultimate goal for your D2C e-Commerce website. In order to do so, you need to stand out from the crowd and make sure your website is as perfect as it can be. Since e-Commerce has no sign of slowing down anytime soon – see graph below that presents e-Commerce as a percentage of total retail sales worldwide from 2015 to 2025 – it’s good to be fully focused. 

How can you optimize your e-Commerce site to the maximum possible? Take a look at these tips:

The need for speed

Make sure your website is loading within two seconds. If not, 53% of your customers lose interest. For an e-commerce site making $5,000 per day, a 1-second delay could potentially cost you $125,000 in lost revenue – according to NeilPatel.

Increase both traffic and conversions

How? When you use SEO (search engine optimization) and CRO (conversion rate optimization) together, you can increase both at the same time. To optimize these two key factors, you need to impact Google’s ranking algorithm with keywords and on-page SEO, content quality and user & usage data. 

Be responsive

Engaging with customers is the most important thing you can do, whenever they have questions and want instant answers. This is one way of being responsive, you also need a responsive website in general. It needs to load quickly, also on mobile. Adopting a mobile-first strategy is key here. 

Improve your copy

Focus on the three biggest challenges for your e-Commerce website when it comes to delivering great content: informing visitors, driving action and fostering relationships. In order to know who you’re writing to, the first thing you need to do is create your target personas (we’ll get back to you on that).

Make it visually appealing

Besides writing great copy, there’s also the need for an appealing website. The eye needs something too. The design of your e-Commerce website should really profilate your brand and the image you want to share with the world. Include images, but also video when it comes to your products. An even better way to showcase your products is through Live Commerce solutions, but we’ll get to that later. 

Easy navigation

Any (potential) customer should be able to have a smooth and seamless experience on your website and find what they’re looking for. If not, they will drop off. It goes without saying that this fact is also applicable for your mobile website.

Simplify the checkout process

If you don’t simplify the checkout process, it will lead to cart abandonment – and that’s exactly what you’re trying to avoid. If customers don’t want to register for anything, don’t make them. Offer a faster checkout process as a guest but also as a returning customer. They are the ones who should be able to choose what suits them best. 

If you will implement the tips we pointed out, it will be a lot easier to drive sales conversion on your D2C e-Commerce website.